Web development
Tour operator, Kathmandu
Situation. A WordPress site cobbled together over years: slow pages, an unstable booking plugin and an admin the team was afraid to touch.
What we did. Replatformed to a custom PHP build with a lighter booking flow, migrated content, set up analytics with booking events, and trained the team on the new admin.
Pattern. Fewer moving parts, faster pages, and a staff that edits the site without fear.
SEO
B2B services firm, Gulf region
Situation. Strong offline reputation, near-zero organic visibility. Important service pages could not be found for the exact services they sold.
What we did. A technical audit and cleanup, keyword-to-page mapping, and a content program answering real buyer questions, published on a steady cadence.
Pattern. Organic enquiries grew steadily over the engagement; the pipeline stopped depending on one channel.
Marketing
D2C brand, Australia
Situation. Healthy ad spend, weak conversion. Traffic arrived on generic pages with a vague offer and no follow-up.
What we did. Rebuilt the landing pages around single promises, added email capture and post-purchase flows, and set up conversion tracking that could be trusted.
Pattern. More sales from the same ad budget, verified in analytics rather than asserted in a report.